Please register here.
Registration fee: $125+
Sessions will take place on Zoom.
Presentation [clear filter]
Monday, October 25

10:10am EDT

Welcome Back! How Are Your Communities Responding? with Kathy Dempsey
Libraries around the world have been changing hours, policies, and services since the pandemic began. Even if your building(s) have been fully open for months, the public might still be confused about what to expect. To draw people back to your spaces and services, your outreach needs to be creative and attention-getting, as well as thoughtful, reassuring, and well-planned. To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.


Kathy Dempsey

Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and... Read More →

Monday October 25, 2021 10:10am - 11:00am EDT

11:05am EDT

Building Better Promo: Tips to Increase Your AODA Compliance and Marketing Inclusivity
A practical session focusing on your website and in-branch promotions through an accessibility lens. We will share accessibility checking tools and other resources to incorporate into your day to day tasks and examine the current provincial legislation.

Monday October 25, 2021 11:05am - 11:35am EDT

11:45am EDT

Re-Opening Our Libraries: Hitting the Ground Running with Andrew Colgoni, Katrina Fortner and Oz Kamaci
While some of our libraries have found various ways to be open during the pandemic, others (like those of our panellists) are more fully reopening our spaces after a long hiatus. With new rules, changing guidance, and other unpredictable obstacles, communication is especially challenging. This session will be a conversation with local communicators & marketers in the public and academic sectors about what’s happening in their libraries right now and what they are doing to navigate obstacles. In this interactive session, participants are encouraged to share what they are doing and what’s working for them at their library.

Monday October 25, 2021 11:45am - 12:15pm EDT

1:15pm EDT

Reaching EVERYONE in the Community: Breaking Barriers To Library Services
Reaching every person in the community, whether or not they have access to technology, a permanent address or are experiencing other barriers, is increasingly vital during this challenging time. From direct face-to-face information sharing to on-the-ground, multi-language and targeted grassroots outreach, every effort is important. Panelists will discuss these issues and how they are using multiple tactics to achieve good outcomes.

Monday October 25, 2021 1:15pm - 1:45pm EDT

3:00pm EDT

Connection in the Midst of Change with Rebecca Higgins
Rebecca Higgins, Mental Health Educator, leads us through an interactive 30-minute session, where we will explore strategies for navigating the uncertainty, change and stress exacerbated by the pandemic. Using the ABCs of self-care (awareness, balance and connection), we will add simple, practical tools to our wellness toolboxes.

Monday October 25, 2021 3:00pm - 3:30pm EDT
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