Marketing Think Tank 2021

Libraries around the world have been changing hours, policies, and services since the pandemic began. Even if your building(s) have been fully open for months, the public might still be confused about what to expect. To draw people back to your spaces and services, your outreach needs to be creative and attention-getting, as well as thoughtful, reassuring, and well-planned. To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.